As a nontoxic, sustainable cleaning brand, we are thrilled to announce our new Leaping Bunny certification. This globally recognized certification is a significant achievement for us, demonstrating our commitment to cruelty-free practices and ethical production standards. But what exactly does it mean to be Leaping Bunny certified, and why is it still important today?
What is Leaping Bunny Certification?
The Leaping Bunny Program, established by the Coalition for Consumer Information on Cosmetics (CCIC), is the gold standard for cruelty-free certification. Unlike other cruelty-free labels, the Leaping Bunny certification requires brands to undergo an auditing process to ensure that no animal testing is used at any stage of product development. This includes not only the final product but also all the ingredients used within it. Companies must agree to regular audits and recommit annually to remain certified. For consumers, this certification serves as a trustworthy symbol that they are purchasing truly cruelty-free products.
A Brief History of Animal Testing on Products
The use of animal testing in the cosmetics, personal care, and cleaning industries has a long and troubling history. Beginning in the early 20th century, companies used animal testing to assess the safety of new ingredients. These tests often involved inhumane and painful procedures on rabbits, mice, and other animals, causing immense suffering. Despite advances in science and technology, animal testing persisted for decades as the go-to method for ensuring product safety.
However, the tides began to turn in the latter half of the 20th century as public awareness of animal rights grew. Advocacy groups exposed the horrors of animal testing, and consumers began demanding cruelty-free alternatives. Today, while many companies have shifted to humane and more effective alternatives, animal testing is still not entirely banned worldwide.
Why Leaping Bunny Certification Matters Today
In a world where people are increasingly conscious of their purchasing decisions' ethical and environmental impacts, Leaping Bunny certification remains more relevant than ever. Despite advancements, some companies continue to engage in or support animal testing, especially in regions where regulations are less strict. Choosing a Leaping Bunny-certified product is a powerful way to support a cruelty-free industry.
For our brand, this certification aligns perfectly with our values of sustainability, transparency, and ethical production. We believe that effective cleaning solutions can be created without causing harm to animals, the environment, or human health. By choosing our Leaping Bunny-certified products, you are helping to drive a change toward a more compassionate and sustainable world.
Join us in celebrating this milestone and making cruelty-free choices that matter. Together, we can help end the era of animal testing once and for all.
Learn more about Leaping Bunny here, and check out other Leaping Bunny Certified brands here.
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