Guest Etiquette

Terms like ‘eco,’ ‘circular’ and ‘sustainable’ are having a moment – and that’s great – but the reality behind them can be confusing. We’ve created the Guest Etiquette Guide to inform our operations across packaging, product and partners.

Old, Entitled System

WASTEFUL

Large Format: Traditional home care products are 90% water, making them unnecessarily bulky, heavy and costly to ship.

Single-Use: Only 9% of all plastic waste ever produced has been recycled. Approximately 12% has been incinerated and 79% persists throughout our natural environment, manifesting in our oceans, marine life and even in our food and water. By 2050, scientists predict that plastics will outweigh the fish in our oceans.

UNINSPIRED

Old school cleaning product are happy to remain hidden, underneath your sink.

TOXIC

Many cleaning products use overly toxic ingredients and have trained us to believe that cleaning should smell chemical. These ingredients are unhealthy for people and the planet, as they wash away into our water systems.

New, Enlightened System

SUSTAINABLE

Small Format: Our concentrated formulas save 10x the carbon emissions by using water from your tap.

Reusable and Recyclable: Our vessels and vials are made from aluminum and clear glass, respectively, which are the most recyclable and recycled materials available. Nearly 75% of aluminum created in the U.S. is still in circulation vs. only 9% plastic.

COUNTER-WORTHY

Objects designed to be seen and enjoyed. We set out to create products that enhance your thoughtful, well curated spaces.

SELF-CARE

We treat home care like self-care, because at the end of the day, it is. Taking care of your home and the people in it is an act of love for you and for the planet.

We work with leading chemists and perfumers to source high quality, skin friendly, all-natural formulations and fragrances that smell and feel intoxicating, not toxic.

Packaging

Closed loop systems and materials designed to work together to reduce waste.

FORMAT: Super concentrated formulas mean that one bottle of cleaner becomes a fraction of the size and weight — making the packaging, shipment, transport and storage much more efficient than traditional packaging.

BOTTLES: Reusable, recyclable vessels and vials. Our vessels are aluminum and our vials are glass. We intentionally chose these materials for their high recyclability; they are 100% recyclable and retain their properties indefinitely (does not degrade). They are durable and do not rust.

BOXES: Our Shipping and Retail boxes are made from 100% recycled materials and are 100% recyclable and compostable. Our Retail boxes are also FSC Certified. We use paper-based tape and labels so that boxes are one material and therefore easily recycled.

MICROFIBER CLOTHS: Made from 80% recycled materials and coated with antibacterial technology to clean better and last longer.

TRIGGERS & PUMPS: Unfortunately, pumps and triggers are not recyclable. These are still made from plastic (some are steel + plastic, but not recyclable since you cannot separate the materials after usage). In light of this, we’ve chosen high-quality triggers and pumps to last as long as possible, with your bottle.