Great new scent
Really enjoying the new fresh outdoor scent of our clothes!
Laundry is available in Green Hinoki and an Unscented version.
Green Hinoki: Crisp, fresh and grounding.
*An IFRA compliant essential oil and synthetic blend. All fragrance allergens are listed here, in our Ingredient Glossary.
Top Notes - Crisp Pear, Fig
Middle Notes - Jasmine, Violet
Bottom Notes - Hinoki, Leather, Musk
Yes, it is HE compatible and cold-water optimized, meaning the enzymes and biosurfactants are fully active at lower temperatures, so you can wash effectively in cold water and save energy in the process.
It is also low-foam and fully compatible with HE (high-efficiency) washing machines.
Most natural laundry detergents rely on glucosides, a plant-derived surfactant that's an improvement over petrochemicals, but still energy-intensive to produce.
Ours goes further: we are first-to-market with a laundry detergent at this concentration of glycolipids, a next-generation class of biosurfactants that deliver deep, fabric-safe cleaning with a lower carbon footprint than glucosides.
Combined with a corrected enzyme blend that breaks down stains at a molecular level without degrading natural fibers over time, it's a genuinely new approach to how laundry detergent works, not just a cleaner version of the conventional formula.
We leave out a lot of the common toxins of conventional detergents:
We also exclude free fatty acids, which in some formulations are used as defoamers but can also deposit on fabric and oxidize over time, a known cause of yellowing and odour in stored detergents.
Very concentrated. One pump dispenses 5ML of detergent, and a standard load is 10-20ML.
For larger, or heavily soiled loads, use 25-30ML.
The precision pump dispenser makes it easy to use exactly the right amount every time, so there's no waste and no guesswork. A common problem with conventional detergents that leads to overuse and product buildup on fabrics.